Inxmail has been involved in email marketing since the very beginning. The company is partly responsible for the fact that this communication channel is one of the most important pillars of e-commerce today. Internationally, Inxmail customers appreciate the high standard of service and the quality of the cooperation. An innovative, reliable platform is a matter of course. However, accessibility and customer proximity are something very special here.

Inxmail has been focusing on email marketing since 1999. Then as now, the medium is the most important interface for reliable communication in e-commerce. Especially when it comes to business. With its commitment to the product and the pressure of a rapidly changing market, Inxmail has remained true to itself. The shift from software offerings to a cloud-based platform follows the needs of the market. However, the service strength in implementing the system in every conceivable IT environment is “typically Inxmail”. The brand essence that the company has retained.

Our relaunch of the brand interprets the approach that every single e-mail from Inxmail has the meaning and value of a postal letter. In this way, we convey the “proximity to the customer”, which is also emphasized in the brand claim. On the other hand, the symbol stands for Inxmail’s expertise and service.

Goal achieved: we presented Inxmail’s new corporate design to the workforce to mark the company’s 20th anniversary. We celebrated the rollout with the development of a corporate language guideline, the brand styleguide and design of corporate and product literature, posters, website and newsletter as well as Inxmail’s appearance at the dmexco fair in Cologne. At the same time, the new brand identity was accompanied by a multi-channel launch campaign. From employees to customers to certified business partners, we took all needs into account in order to transfer the momentum of all business processes into a new dynamic.