Saat-Gut PlaußigRe-Branding

Just outside Leipzig, Saat-Gut Plaußig cultivates 2,500 hectares of land using both conventional and organic farming methods. The company is closely connected to the region. Its main goal is growth – for nature, for the people in their urban environment and for the market. The climate and fertile soils provide the best conditions for cultivation.

insights

Founded in 1992, the company is now run by the second generation of the Voges family. Climate change, the spread of sealed surfaces for residential and commercial buildings, and the preservation of natural diversity are major challenges for the company. However, Saat-Gut Plaußig is aware of its responsibility as part of the food industry. With the most modern methods of arable farming, the company is helping to shape a future worth living.

idea

Cereals are the main crop in the farm’s annual planting plan. The trademark as a whole is an ear of corn, which represents growth. In the detail, it contains the initials “Saat” and “Plaußig”. They form the foundation of the sign. The manor house, built in the 18th century, is cited at the top of the logo with its distinctive design. The brand is a symbol of life. A commitment to the location. And a sign of unity in the coexistence of city and countryside.

result

The brand has helped to sharpen the company’s profile. Together with the company management, it is helping to raise awareness of the importance of agriculture for the Leipzig region. Since 2012, every employee, every tractor and every piece of equipment has been a proud ambassador of the brand. It will remain an important part of the company and its ambitious goals in the future.

Our business partnership with Grandecouleur is based on sustainability and trust. Since the relaunch of our brand in 2012, Rupert Stauder and his team are very important advisors and supporters in all aspects of Saat-Gut Plaussig's brand management. We appreciate the creative versatility and passion of our collaboration. It provides valuable support in further strengthening the relevance of our company in the Leipzig region.

Anna Catharina VogesGeneral Partner / Saat-Gut Plaußig

credits

Project Lead
Rupert Stauder

Executive Brand Consulting & Design
Rupert Stauder

Photography
Peter Eichler, Christiane Eisler

Illustration Support
Patricia Kleeberg